If there was a rumor that a new product was going to be launched, anyone would most probably halt any purchase plan, awaiting the release. If the company is aware of these numbers, then the first step would be to launch the new Macs and iPads, in the shortest time possible.
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ItsFidgety
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Are Macbooks that disposable? I understand when people want to switch to purchasing another iPhone whenever the new version releases, but a Macbook? Maybe I am old school, but I use my laptops until they break and I need a new one.
Jamiex
I would look at this, not from the point of wanting to dispose off a Macbook but from the view of someone who has heard of an imminent launch of new Macs, and hence chooses to wait for the release. Just like you, I only replace my devices once... See more
Hopi99
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I think Apple is in a dangerous spot. Consumers are waiting to be impressed by the new releases. If Apple can't do that, I think they will jump ships immediately. Apple can't be too relaxed like they did with XS and XS Max. I think MacBook Pro... See more
VeryPunny
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It's been a while since they've produced something that's truly innovative. I think Steve Jobs being gone has affected the company. Also, young people have less disposable income than ever and they're typically the Apple demographic. I guess... See more