The story just came out today about this watch and Russia. There is a face on this watch that displays a rainbow that is associated with the gay pride / LGBTQ community. That face cannot be accessed in Russia, but it's not directly because of Russia not wanting it. Apparently, it is hardcoded by the developer not to show up on the phone if the locale of the phone is Russia. So instead of boycotting the product from Russia because of their views on homosexuality, they went this route.